About the project
In cooperating with the Art Center College of Design and Flintridge Center, the Real Change Movement seeks to touch hearts and minds with a long-term, positive approach to a common concern.
The Real Change Movement is a public education campaign focused on raising awareness about the issue of homelessness. It is a new initiative to provide homes for the homeless with credit card donations you make through our special meter donation program. I participated in this event as a designer for the Seashe company. Within 4 weeks, 7 businesses signed on as sponsors, 130 million media impressions were made, and $700K ad value was generated. The campaign received coverage in TIME, L.A. TIMES, KTLA, KABC, and Telemundo.
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